Objective:
To inform current consumers of the health benefits of the cereal they already enjoy. As well, to change potential consumers’ preconceived notions about Shredded Wheat being your grandparents’ cereal.
With just One Ingredient of 100% whole grain wheat in Post Shredded Wheat, it’s easy to understand what in it. Because Post Shredded Wheat cereal contains only 100% Canadian whole grain wheat, that means there’s no room for any extras like added salt or sugar – just the good stuff!
How it worked:
For over a hundred years, Canadians have known Post Shredded Wheat to be a healthy cereal. ShreddedWheat.ca aimed to answer the question, “What makes it so healthy?”
The main navigation reflects a progressive brand while making content easily accessible and interaction with the site enjoyable. The site serves as a hub for consumers by providing up-to-date health content and nutritional tools focusing on being completely transparent.
It is important to maintain that Shredded Wheat is not only trusted brand for over a hundred years, but also an authority on health and wellness. To achieve this, detailed ingredients information of Shredded Wheat and other competitor cereals are showcased, health articles are provided, Health Check approval is explained, and innovative tools aid consumers in finding more healthy ways and reasons to enjoy Shredded Wheat.
