On November 7th 2009, TASSIMO is holding a “Smart Talk” event at the Liberty Grand in Toronto.
Guests of this exclusive event will have a chance to chat about decor and entertaining ideas over coffee, with speakers Sarah Richardson (host of HGTV’s Sarah’s House III) and Nik Manojlovich (host, Savoir Faire). It’s an open forum discussion, so the audience drives the content. EVERY SINGLE one of the 1,000 lucky guests will leave with a free TASSIMO machine, as well as a demo kit package complete with T DISCs, high value coupons and other goodies. Those who cannot attend the event in person can always watch the excitement LIVE on the webcast. Oh yes, and one of the lucky attendees will also go home with a brand new Bosch kitchen valued at over $10,000! Imagine that! So check out the website now and register. All you have to do is fill out the form and answer a few simple questions.
There are also some other great things to see and do on the new website.
The innovative Augmented Reality demo, for one! If you’ve got a webcam, you can try it out for yourself.
It’s actually quite a lot of fun to do.
If not, there’s a great little video that you can watch instead. Have a look. Try it out.
Of course, there are many other facets to the TASSIMO campaign:
The new microsite, the exciting give away and the innovative augmented reality demo are just the beginning. There will also be DM, online banners, in store videos, POS, sampling, PR, TV billboards etc. etc. We’re even leveraging all of the new social media expertise in our agency.
Agency: Ogilvy Toronto
Release Date: 1 October, 2009
© 2012 by OgilvyOne Worldwide Toronto